POP has benefits to retailers

If your POS provider includes access to POP, you will begin to get a number of benefits as soon as its enabeled.

Access to brand new data sets about customers who shopped with you recently, in the past, and even those who have never shopped with you.

No more asking customers for their email address, whilst still being able to target

Easily survey instore shoppers once they have made a purchase from you.

Activate automatic loyalty and gift cards for your customers helping to increase repeat shoppers.